B2B Search Marketing

Paul Andre de Vera
Paul Andre de Vera

Paul Andre de Vera’s diverse technical and creative background and entrepreneurship has led him to build both successful offline and online businesses. In addition to Paul Andre’s business ventures, he’s formerly the SEO/SEM Manager at SuccessFactors- an SAP company, ┬áDirector of SEO at SmartRecruiters, the Sr. Manager of Global Web Marketing at Anaplan and currently the Search Marketing Global Lead at Workday.

At Workday he responsible for leading the strategy to increase and maintain organic and paid traffic to the company’s website, while managing the day-to-day operations for multiple search marketing campaigns. He demonstrates an advanced understanding of enterprise level corporate SEO and SEM tactics, search engine algorithms, and ranking factors, as well as takes a straightforward approach to the search industry and the future of search marketing across our global operating markets. He has over 20 years experience leading search engine marketing efforts with excellent analytic capabilities, keen business judgment, and the ability to work comfortably in a fast-paced environment.